I’ve spent over 12 years designing digital products at the intersection of strategy, growth, and team leadership — always staying hands-on with design.

****My focus is on building scalable, end-to-end solutions that create impact across user experience, business performance, and operations. I thrive in spaces where design connects purpose with measurable outcomes.

🥜  In a nutshell

• Strategy & Growth — I translate business goals into hypotheses, experiments, and actionable design decisions.
• Ops & Scale — I build systems, documentation, and ways of working that reduce rework and accelerate delivery.
• Leadership — I cultivate autonomous teams with clear feedback, shared ownership, and focus on impact.

📄 Resume 💬 LinkedIn profille

🤓 Featured Work

I’ve led or contributed to cross-functional projects that advanced adoption, simplified onboarding, and improved product comprehension. Each project reflects my belief that clarity drives conversion and retention.

Growth (Acquisition & Engagement)

Designing strategies and experiences that accelerate adoption, reduce friction, and help users quickly grasp product value.

Growth

Wireframes & Early Work

These early projects marked a turning point in how I approached design — from execution to systems thinking.

Even though they remained at the concept stage, they demonstrate my ability to structure complexity, anticipate edge cases, and craft cohesive user flows.

This mindset evolved into the foundation for how I now guide teams toward scalable and meaningful design solutions.